Tourism Noosa has been a valued long-term client, and our ongoing partnership continues to highlight the natural beauty, lifestyle and experiences that make Noosa a truly inspiring destination for travellers.

For their Winter Campaign, we partnered with Tourism Noosa to design and manage a structured Meta Ads A/B testing program aimed at refining creative strategy and maximising performance.

The campaign delivered strong reach and engagement across platforms, with most of the media investment strategically directed towards growing their email database through targeted ad placements.

The results spoke for themselves: over 4,600 leads were generated at an average cost per lead of just $0.49, far outperforming Meta’s $5 benchmark. These outcomes highlight the effectiveness of campaign optimisation and the power of data‑driven creative refinement.

Among the formats tested, video content emerged as the top performer, achieving the highest engagement rates and conversion efficiency.

With video content driving the strongest engagement and conversion, this campaign demonstrates how data‑led strategy, strategic testing and creative optimisation can work together to achieve standout results.