The Urban List engaged Dotti Digital to produce three vertical short-form reels exploring the best places to eat, drink and soak up the sunshine across Queensland's most beloved coastal destinations. From foodie hit lists across the Sunshine Coast and Noosa, to the best spots to sip and watch the sun go down.

The campaign was produced in partnership with Tourism and Events Queensland, Visit Sunshine Coast, Tourism Noosa and Jetstar NZ to promote direct Auckland to Sunshine Coast flights.

The Brief: Inspire Auckland-based audiences to visit Queensland's Sunshine Coast and Noosa by showcasing the best local food and drink through content that feels native to social and compelling enough to drive travel intent.

Our Response: Voiceover-led, smartphone-shot reels structured as local guides, designed to feel authentic, save-worthy and built to move people from scrolling to booking.