5 reasons to hire an external Digital Marketing consultant
In today's fast-paced world, good marketing is more critical than ever. However, for many businesses, funding and managing marketing while maintaining your bottom line can be overwhelming. So, let’s explore five reasons why hiring an external digital marketing consultant could be a game-changer for your business.
1. Time-Saving
As a business owner myself, I know the struggle of finding time to keep your own marketing on point. You get busy doing the jobs that pay your bills, and your priorities are focused on providing your service or pleasing your customers. Hiring a digital marketing consultant might just be the answer to your lacklustre marketing efforts. With an expert handling your marketing, you can focus on what you do best, knowing your marketing is in capable hands.
2. Outsider’s Perspective
These days, attention spans are shrinking. We are so inundated with content and attached to our phones 24/7 that it’s no wonder we are losing focus. Did you know that in the first three seconds of watching an online video, the user decides, often subconsciously, whether they will continue to watch? Three seconds!
It is more important than ever to have out-of-the-box thinking, and sometimes that can be a challenge when you are so immersed in your everyday routine. Having an external partner assists you with brainstorming, gaining an outsider's perspective and collaborating beyond your in-house team. This fresh viewpoint can lead to innovative ideas and strategies you might not have considered.
3. Add an Expert to Your Team
For some businesses, hiring a full-time digital marketing expert or team is not feasible. By hiring an external digital marketing manager, you can add an expert to your team without the commitment of managing an employee. This option often allows you to access higher-level talent, so you benefit from specialised knowledge and experience without the hefty price tag. If you already have an in-house team, bringing in an external manager can relieve the pressure of training new staff and staying across all areas within the space.
4. Cost-Effective
Hiring an external digital marketing manager can be more cost-effective than you might think. Instead of investing in training and paying a full-time salary with benefits, you can pay for the services you need, when you need them. This flexibility allows you to manage your budget more effectively and ensures you are only paying for the expertise you require.
5. Stay Ahead of Trends
The digital marketing landscape is constantly evolving, with new trends and technologies emerging daily. A good digital marketing manager is dedicated to staying ahead of these trends, ensuring your business remains competitive. They will bring the latest strategies and tools to the table, helping you leverage new opportunities and stay ahead of the curve.
So, how do you choose the right digital marketing partner?
When deciding to partner with an external digital marketer, it’s crucial to invest in the right one. In today’s world, social media is saturated with users who have transitioned into self-taught marketers. While some may offer valuable insights, the sheer volume of self-taught talent can make it challenging to distinguish the truly knowledgeable from the inexperienced.
As someone with a degree in Business and Marketing and a decade of hands-on experience, I urge all businesses to conduct thorough research before making a decision. Whether you choose to partner with me at Dotti Digital or another professional, ensuring your chosen expert has the credentials, experience and proven results will make a significant difference in your marketing success.
Hope this helps, with love,
Phoebs ✨
