5 reasons to hire an external Digital Marketing consultant
In today's fast-paced world, good marketing is more critical than ever. However, for many business, funding marketing costs and managing marketing efforts while maintaining your bottom line can certainly be overwhelming. In this blog, we'll explore 5 reasons to hire an external Digital Marketing consultant and why it may just be a game-changer for your business.
1. Time Saving
As a business owner myself, I know the struggle of having the time to keep your own marketing on point. You get busy doing the jobs that will pay your bills, and your priorities are on providing your service or pleasing your customers. Hiring a digital marketing consultant might just be the answer to help solve your lacklustre marketing efforts. With an expert handling your marketing, you can focus on what you do best, knowing that your marketing is in the best capable hands.
2. Outsider’s Perspective
These days, attention spans are shrinking. We are so inundated with content, attached to our phones 24/7, that it is no wonder. Did you know that in the first 3 seconds of watching a online video, the user decides (often subconsciously) if they will continue to watch or not? 3 seconds!!!
It is more important than ever to have out-of-the-box thinking, and sometimes that can be a challenge when you are so immersed in your everyday routine. Having an external partner assists you in brainstorming, gaining an outsider's perspective, and collaborating beyond your in-house team. This fresh viewpoint can lead to innovative ideas and strategies that you might not have considered.
3. Add an Expert to Your Team
or some businesses, hiring a full-time digital marketing expert or team is not feasible. By hiring an external digital marketing manager, you can add an expert to your team without the commitment of managing an employee. This option often allows you to access higher-level talent, benefiting from specialised knowledge and experience. If you already have an in-house team, bringing in an external manager can relieve the pressure of training new staff, especially when hiring a senior consultant who can seamlessly take on the work. Read on for more tips on choosing the right partner.
4. Cost-Effective
Hiring an external digital marketing manager can be more cost-effective than you might think. Instead of investing in training and paying a full-time salary with benefits, you can pay for the services you need when you need them. This flexibility allows you to manage your budget more effectively and ensures you are only paying for the expertise you require.
5. Stay Ahead of Trends
The digital marketing landscape is constantly evolving, with new trends and technologies emerging daily. An good digital marketing manager is dedicated to staying ahead of these trends, ensuring your business remains competitive. They should bring the latest strategies and tools to the table, helping you leverage new opportunities and stay ahead of the curve.
In conclusion, hiring an external digital marketing manager can save you time, provide a fresh perspective, add expertise to your team, be cost-effective, and keep your business ahead of trends. These benefits make it a smart investment for any business looking to enhance its marketing efforts and achieve better results.
My tip in choosing the right external Digital Marketing partner:
When deciding to partner with an external digital marketing , it's crucial to invest in the right one. In today's world, social media is saturated with social media users who have transitioned into self-taught marketers. While some may offer valuable insights, the sheer volume can make it challenging to distinguish the truly knowledgeable from the inexperienced.
As someone with a degree in Business and Marketing and eight years of hands-on marketing experience, I urge all businesses to conduct thorough research before making a decision. Whether you choose to partner with me Dotti Digital or another professional, ensuring your chosen expert has the credentials, experience, and proven results will make a significant difference in your marketing success.
Hope this helps, with love
Phoebs
