Case Study
Client: Palm Creek Estate
More wedding enquiries, for less.
Client: Palm Creek Estate, wedding and events venue
Services: Social media management, iPhone-first content creation, Meta lead ads
Timeframe: April to September 2026, compared with the previous six months
Headline result: 273 wedding leads, up 296%, at 79% lower cost per lead
The brief
Palm Creek Estate came to us time poor and ready for a more personal partnership. They felt their previous agency wasn’t personable and wasn’t prioritising the authentic, iPhone-first content that performs best on social.
Our approach
Took over social media management, with Instagram as the priority platform since it drives most of their enquiries
Created our own authentic, iPhone-first content capturing real wedding moments and details
Ran Meta lead ads to generate wedding enquiries
The Results
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The Results *
395% increase in new followers, with 1,500 gained
72% increase in comments
54% increase in saves
108% increase in shares across all platforms
Reaching the right people
Overall reach dipped while views grew 59% and engagement on reach rose 178%. In other words, the content reached a smaller but far more engaged audience, which is exactly what a wedding venue needs.
Leads
273 wedding leads, up 296%
Cost per lead down from $121.99 to $25.41
Achieved with 17.58% less ad spend
“What the client says”
Palm Creek Estate