Case Study
Client: Tourism Noosa
Creating content worth sharing.
Client: Tourism Noosa, the local tourism organisation for the Noosa region
Services: Social media management and owned content creation across Instagram, Facebook and TikTok
Timeframe: January to August 2026
Headline result: 87% increase in shares across all platforms
The challenge
As the destination’s official voice, Tourism Noosa needed social content that did more than look beautiful. The goal was to develop stronger owned content that audiences wanted to share and save, lifting engagement and inspiring more people to visit Noosa.
What we did
Managed Tourism Noosa’s social channels across Instagram, Facebook and TikTok
Shifted the content strategy towards owned content designed to be shared and saved
Developed original concepts from idea to delivery, including the Noosaholic post
565 shares | 1,400 likes | 40 commentsThe results
January to August 2026:
87%
increase in shares across Instagram, Facebook and TikTok, with 24,600 shares in total
260%
increase in overall engagement rate, reaching 3.75%
29%
increase in Instagram saves
67%
increase in Instagram shares
5.8M
people reached across all platforms
296%
increase in TikTok profile views
“We’ve achieved some great outcomes together, and I appreciate the work you’ve put into supporting Tourism Noosa.”
Helen Mitchell, Head of Marketing, Tourism Noosa