Case Study
Client: Accom Noosa
Showing guests the Noosa holiday, not just the room.
Client: Tourism Noosa, the local tourism organisation for the Noosa region
Services: Social media management and owned content creation across Instagram, Facebook and TikTok
Timeframe: January to August 2026
Headline result: 87% increase in shares across all platforms
The challenge
Accom Noosa manages a collection of holiday homes and apartments across Noosa, and their social channels were mostly static property shots that looked much like everyone else’s. They wanted content that captured the feeling of a Noosa holiday, a following that stayed with them between stays, and a dedicated team to manage their online brand so their own team could focus on guests.
What we did
Built a content strategy around the Noosa lifestyle, from beach mornings to dinners out, with their properties at the heart of it
Ran regular content shoots across their properties, including a brand shoot with a professional photographer
Took over monthly planning, posting and community management
Kept their content library fresh with new shoots every second month
The Results
August 2025 to January 2026:
480%
increase in Instagram reach
140%
increase in Instagram contact button taps
125%
increase in Instagram profile visits
244%
increase in TikTok views
175%
increase in TikTok engagement
“Phoebe from Dotti Digital is absolutely amazing! She’s been instrumental in helping us build our social presence and has come up with fresh, exciting campaigns that really resonate with our audience. Her creativity, support, and understanding of our brand have made the whole process seamless. Highly recommend!”
Jodie Cooney, Accom Noosa